content is king

Content & Creativity

Consumers nowadays expect brands to always be relevant. That's why it's crucial to have a clear understanding of which phase requires the right content for your audience. We believe that through a good combination of audience data and AI, a solid content marketing strategy will result in impact.

Dynamic Content Optimization

In today's world, one-to-one communication is the norm. At Draft Digital, we use DCO to quickly and flexibly build creatives for each audience. This enables us to deliver better experiences and achieve higher performance both on-site (CRO) and off-site (Media).

Journey Mapping

Experiences are increasingly crucial in a digital world, making streamlined communication essential. We have extensive experience in this area and utilize various tools such as TheyDo.

AI Content Marketing

We are experts in creating AI-driven content. This includes textual content, as well as visual and even audiovisual content. We make your life easier.

Creative Research

What does the consumer really want to see? Because we have access to all digital data, we provide you with advice on the best possible creation. We then build this for you using AI or outsource it to our partners.