As media specialists, we consider it of great importance to link data with digital marketing performance. By integrating data and insights, campaigns are likely to perform better. It is also crucial to have your data infrastructure in place in a cookieless world. Despite the emergence of AI, you cannot do without your own first-party data. Without customer data, there is no optimal performance.
Analytics & tag management
We ensure that all marketing tracking is set up properly in programs like Meta, Campaign Manager, and Google Analytics 4.
Server Side Tagging
Client-side tagging is no longer effective in an environment where 3rd party cookies are blocked. We ensure that your data is stored server-side, making it usable.
CDP’s & Activatie
To ensure effective customer experiences, securely storing data is essential. CDPs provide the solution for this. We assist in selecting, managing, and optimizing your CDP. Additionally, we ensure that this data is activated through media use cases, thereby enhancing performance.
First party data strategy
To stay ahead in the market, even five years from now, we are here to assist you with your first-party data strategy. We help ensure your data performs effectively.
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Marketing
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