Amsterdam, 8 april – Lot of Happiness the Lottery is committed to raising additional funds for good causes in the Netherlands and is pleased to announce its strategic partnership with Draft Digital.

The partnership aims to make Lot of Happiness an innovative and distinctive player in the competitive lottery landscape. Together with Draft Digital, a unique digital strategy will be developed over the coming years to reach a broader audience through various marketing activities.

“Lot of Happiness is all about making a positive impact. We achieve this by donating around 50% of our revenue to charities that contribute to the well-being of children.”, said Frits van der Laan, CMO for Lot of Happiness. “The partnership with Draft Digital perfectly aligns with our ambition to increase brand awareness and grow in a mature lottery market. We believe this collaboration will help us become even more distinctive and reach and engage more participants.“

“We look forward to working with Lot of Happiness in what will be a very defining year for them“, says Erik Hornung, owner of Draft Digital.”Our goal for the coming period is to build a distinctive and future-proof marketing setup, including integration with a well-functioning CRM system. We aim to create a lasting impact on how participants connect with Lot of Happiness and its charities. We are very excited to contribute to this effort.“

About Lot of Happiness

Lot of Happiness supports good causes in a fun and accessible way with the proceeds from its lottery. They believe that all charities, big or small, deserve support. By participating in the lottery, participants help their chosen good cause make a positive impact. Lot of Happiness is a lottery where your voice counts and your impact is significant, plus you have the chance to win great prizes. A true win-win.