Restaurant Company Group (RCE), the parent organization behind popular restaurant brands like Loetje and Happy Italy, has chosen Draft Digital as their trusted partner for both strategic planning and execution of their digital marketing efforts.

Boosting Brand Awareness and Conversions at Albert Heijn

We proudly announce our new collaboration with Restaurant Company Europe (RCE), known for successful hospitality labels such as Loetje, Happy Italy, Beers & Barrels en Café Vrijdag. This partnership aims to enhance and optimize RCE’s marketing efforts, with Draft Digital responsible for translating marketing strategy into daily execution across all media channels.

Esmée van Venrooij, Marketing Director at Restaurant Company Europe, is enthusiastic about the collaboration and its potential.At Restaurant Company Europe, we are always looking for ways to further grow our brands.” Through the collaboration with Draft Digital, we can now translate our strategy more effectively and consistently across all our digital marketing channels. We have confidence in Draft Digital’s approach and look forward to the results of their expertise.”

From Strategy to Tactics and Seamless Execution

Draft Digital will focus on implementing RCE’s marketing strategy across a broad range of digital channels, including social media, SEA, SEO, and programmatic advertising. This coherent approach will strengthen brand visibility and recognition for RCE’s portfolio.

With great enthusiasm about the collaboration and our shared goals, we look forward to this partnership: “Our team is passionately committed to increasing occupancy rates across the various brands. The hospitality industry is close to our hearts, and it energizes us to contribute to the success of brands like Loetje and Happy Italy. We understand the challenges within the hospitality sector and look forward to working together with Restaurant Company Europe to make these brands stronger and more visible.”

About RCE

Restaurant Company Europe is the parent company of well-known hospitality concepts such as Loetje, Happy Italy, and Beers & Barrels. With over 75 restaurants and cafés located in prime spots across medium to large cities throughout the Netherlands, RCE is the largest hospitality group in the country. The success of RCE stems from delivering an optimal Guest Journey focused on hospitality and quality products. Additionally, strong employer practices and a forward-thinking growth strategy are key pillars of RCE’s continued success.