Draft Digital and Kees de Boekhouder, the accountant for self-employed professionals (zzp’ers), have started a partnership focused on optimizing paid online marketing channels.

The focus is on display, social, SEA, and online video, with extra attention to tracking and attribution to achieve maximum impact.

At Draft Digital, we believe effective marketing is about adding value, not just volume. Together with Kees de Boekhouder, we emphasize steering campaigns based on actual customer value rather than just gross leads. By focusing on incremental value, we help Kees de Boekhouder realize sustainable growth.

Daniel Muller, Head of Growth at Kees de Boekhouder:“Kees de Boekhouder is always looking for ways to better reach and support our target audience. Thanks to Draft Digital’s expertise in online marketing and their focus on data-driven optimization, we are confident that we can help even more self-employed professionals simplify their administration. This is an important step in our growth ambitions.”“

We have a comprehensive view of performance

In addition to optimizing campaigns, we will also focus on tracking and attribution. This enables precise linking of marketing investments to the value created for customers, aligning perfectly with both parties’ ambition to collaborate strategically and results-driven.

About Kees de Boekhouder

Kees de Boekhouder is a team of dedicated accountants focused on self-employed entrepreneurs and freelancers. Through accessible bookkeeping software and a personal accountant, they take the hassle out of your financial administration. Their hybrid solution is simple, affordable, and comprehensive. No corporate suits or surprise invoices for every phone call.