After an extensive agency orientation, Overstappen.nl has entrusted its ATL activities to Fitzroy | United Playgrounds. The independent comparison platform for energy, insurance, and internet has ambitious growth goals and chose Fitzroy as an enterprising agency capable of strengthening both brand building and conversion.

Arno Feenstra, Managing Director Overstappen.nl: “We were looking for a creative partner who could think along with us in our growth plans. Together, over the coming years, we’ll establish the brand Overstappen.nl firmly in the market. We always try to help our customers save on their fixed expenses through innovative and smart solutions. It helps to have a partner who’s just as entrepreneurial. Fitzroy and its sister agency Mach8 developed a full concept using AI, with Kick in the leading role, and Overstappen.nl introduces its new slogan, “That’s always smart.” With Kick as a symbol for Overstappen switching to the best-fitting product, we can now truly position our brand full-funnel. And yes, whether it’s comparing different providers and terms or simply choosing the cheapest option right away — that’s always smart!” 

Jur Baart, founder of Fitzroy | United Playgrounds: “Challenger brands often come to us — they want both brand building and strong conversion. For Overstappen.nl, we developed a framework that allows the brand to be translated across every touchpoint. Together with our sister agency Mach8, we produced the frog and the commercial entirely with AI, at relatively low cost. This definitely leaves us wanting more.”

Credits
Agency: Fitzroy | United Playgrounds
AI Production: Mach8 | United Playgrounds
Voice-over: AI
Music: AI

Media: Draft Digital