Pricewise chooses the AI software from Billy Grace. Marketing agency Draft Digital, founded by Erik Hornung and Lars Postmus, guided the selection and implementation of the AI software.

Mitch Voskuilen, CEO and founder of Billy Grace, is excited about the new partnership. “With Billy Grace, we provide marketing teams access to AI, enabling them to better automate and optimize the effectiveness of online marketing within and across channels. This is a perfect fit for a brand like Pricewise, which, with its digital comparison platform, aims to serve more customers in the marketing funnel and convert them into clients. We look forward to offering the comparison site data-driven insights and supporting their online growth.” 

Merel Dekker, Head of Marketing at Pricewise: “At Pricewise, we had various tools for mapping attribution, but they didn’t provide the clarity we needed for optimization. With the AI tool Billy Grace, all campaigns come together, allowing us to measure effectiveness and create more synergy. Additionally, with the help of Billy Grace, we can better plan and optimize our campaigns to further grow Pricewise.” 

Winning team: people and machine

Lars Postmus, one of the founders of Draft Digital, says the following about the collaboration with Billy Grace: “We are always looking for innovative solutions to existing problems. AI is an indispensable part of that, as it provides us with independent arguments for decisions about marketing efforts. The smart tools from Billy Grace help us make better choices. We believe in the combination of smart software and experienced colleagues. The winning team is the combination of people and machine.”

About Billy Grace 

The Billy Grace platform enables marketers to collaborate with self-learning algorithms (AI). Through the platform, marketers can better track, attribute, analyze, automate, and optimize the effectiveness of online marketing within and across channels. This way, the startup empowers marketers to free up more time for tasks where people truly make a difference. 

About Pricewise

Pricewise is the independent comparison site for energy, insurance, internet & TV, SIM-only plans, and loans. Pricewise helps consumers make choices and save on their fixed costs such as energy, insurance, internet, TV, mobile, and borrowing. Pricewise aims to assist consumers by making complex contracts simple, clear, and understandable. With just a few clicks, you can easily compare and save tens or even hundreds of euros. Pricewise has experts who lay everything out clearly for consumers, highlight the fine print, and expose hidden pitfalls.

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