Snapchat is a social media platform that has become extremely popular in recent years, especially among younger audiences. As an advertiser, it’s important to stay on top of trends and shifts in media consumption, and Snapchat ads offer a unique opportunity to reach this valuable demographic. In this blog, we’ll discuss why advertisers should start using Snapchat now and explore the platform’s key possibilities.
Reaching an Engaging Young Audience with Snapchat Ads
Snapchat has a strong presence among young users, especially millennials and Generation Z. This audience is difficult to reach through traditional channels like TV and print. Additionally, many young users are moving away from platforms such as Instagram and Facebook. By being active on Snapchat through Snapchat ads, you can communicate directly with this young demographic and present your brand in an authentic and relevant way. With over 500 million active users worldwide, Snapchat is a powerful platform to increase brand awareness and attract new customers. In the Netherlands, Snapchat is even the second-largest social platform among 15 to 19-year-olds. This research was conducted by Marketingfacts and can here it here
Augmented Reality (AR)
Snapchat ads are known for their innovative use of augmented reality (AR). With features like lenses and filters, users can enjoy interactive and fun experiences using their camera. As an advertiser, you can leverage these AR capabilities to create engaging and creative ads that capture users’ attention. For example, AR lenses allow you to create virtual try-on experiences with products, enabling users to see how they look with your product in real time. L’Oréal was an early adopter of AR and saw high engagement as well as increased conversions. Below is an example of how Adidas uses this technology.
High-Quality Video with Sound Enabled
Another powerful aspect of Snapchat is its focus on video content. Users spend an average of 30 minutes per day on the platform and watch billions of videos daily. What makes Snapchat ads unique is that videos automatically play with sound enabled, giving advertisers the opportunity to create impactful video ads that capture attention. With the ability to create vertical videos tailored to the mobile user experience, you can tell your story in an engaging way and convey your brand’s emotion. Since the sound is on by default, you can deliver your message more effectively, which is a key unique selling point. In contrast, Meta’s content is often viewed without sound, although this is changing with the growing focus on Reels.
Be Where Your Target Audience Is!
As an advertiser, it’s important to be present on platforms where your target audience is active. With Snapchat, you have the opportunity to reach a young and engaged audience while leveraging AR technology and high-quality video content. Advertising on Snapchat helps increase your brand awareness, engagement, and conversions. Additionally, Snapchat is currently relatively affordable compared to other social platforms like Meta.
Conclusion
However, it’s important to follow a strategic approach when advertising on Snapchat. Make sure you understand your target audience, create creative and engaging content that resonates with Snapchat users, and utilize the available targeting options to reach the right people with your ads. From experience, using typical advertising content does not boost performance. Instead, aim to produce authentic content that fits the platform.
In short, with its valuable young audience, AR capabilities, and focus on high-quality video content with sound enabled, Snapchat is a platform advertisers should not overlook. By starting to advertise on Snapchat now, you can present your brand in a unique way and benefit from the engagement and potentially high conversions the platform offers. Want to advertise on Snapchat too? Then get in touch with us .
