We are proud to announce that Dovida, the organization that supports seniors with personalized care at home, has chosen Draft Digital as its strategic marketing partner. Together, we will work on positioning their new brand name strongly in the Dutch market, with a focus on sustainable growth and greater visibility for their mission.

A brand with purpose

Dovida stands for personalized care and guidance, with the brand promise “My life, my way.”At the heart of this mission is empowering clients to retain control over their own lives.

Martijn Schartel, Marketing Manager at Dovida, explains:

“Our new brand name deserves a strong, recognizable position in the market. We believe Draft Digital can help us not only increase our visibility, but also show more people that personal care and support at home is possible. This helps us build on our mission: enabling people to live at home, in their own way, for as long as possible.”

Building growth together

The team at Draft Digital is equally enthusiastic about the collaboration. Erik Hornung, co-founder of Draft Digital, shares:

“Dovida is a wonderful brand with a meaningful mission. We believe it’s important to support organizations that truly make a difference, and Dovida does this in a very human and authentic way. Helping them share their story more powerfully and expand their reach is something we are very proud of.”

First steps in the partnership

In the initial phase, the collaboration will focus on:

• Brand positioning
  
• Conversion-driven campaigns
  
• Developing a measurable funnel to enable sustainable growth
  

Both Dovida and Draft Digital have expressed the ambition to collaborate long-term and to build a stronger brand and broader reach step by step.

About Dovida

Dovida supports seniors with personal care and guidance at home, helping them live independently and in their own way for as long as possible.

About Draft Digital

Draft Digital is a digital marketing agency that stands out through relevance and trust. We understand how digital marketing works and help our clients progress on their digital journey. This journey never ends, because digital marketing is never finished. At Draft Digital, we believe that an organization that does not grow is already losing ground.