Goldspoon, known for bringing quick and tasty ready-made meals from the freezer aisle to families, sees Draft Digital as a reliable partner for both strategic planning and execution of their digital marketing efforts.
Boosting Brand Awareness and Conversions at Albert Heijn
Goldspoon, famous for its high-quality ready meals included in Marley Spoon packages across the Netherlands, Germany, Austria, and Belgium, is expanding its presence to 250 Albert Heijn stores and AH.nl. To support this launch, the brand is partnering with Draft Digital to develop a powerful retail media strategy and targeted brand campaigns. This collaboration has already delivered positive results, with ambitious plans to further boost impact.
“The launch of our meals at Albert Heijn and AH.nl is a major milestone for Goldspoon,” says: Thijs Fleuren, founder of Goldspoon.“We believe strongly in the quality and taste of our products, and it’s fantastic to see how Draft Digital supports us in reaching our target audience through a smart retail media strategy and effective brand campaigns. Their expertise helps us not only gain visibility but also make a real impact.”“
Crucial Role in Goldspoon’s Growth Strategy
Draft Digital will play a key role in Goldspoon’s growth strategy.The rise of retail media presents excellent opportunities for brands like Goldspoon to connect directly with consumers. We are proud to support Goldspoon in achieving their goals and further optimizing campaign performance. “Although the initial results are promising, we continuously strive for even better performance.“
The partnership between Draft Digital and Goldspoon highlights the power of retail media in a competitive market. By combining data and creativity, consumers are effectively reached both online and in-store.
About Goldspoon
Goldspoon was founded in 2021 by Thijs Fleuren and Derk Meuter, driven by their passion to make delicious, nutritious, and quick cooking accessible for busy families and food lovers. With experience at companies such as Ahold, Marqt, and La Place, they know better than anyone what it takes to deliver top quality.
