{"id":2949,"date":"2025-09-03T09:21:08","date_gmt":"2025-09-03T09:21:08","guid":{"rendered":"https:\/\/draftdigital.nl\/?post_type=blog&p=2949"},"modified":"2025-09-03T09:34:16","modified_gmt":"2025-09-03T09:34:16","slug":"apples-click-id-update-paniek-of-perspectief-%f0%9f%a4%96","status":"publish","type":"blog","link":"https:\/\/draftdigital.nl\/en\/blog\/apples-click-id-update-paniek-of-perspectief-%f0%9f%a4%96\/","title":{"rendered":"Apple\u2019s Click ID Update: Paniek of Perspectief?"},"content":{"rendered":"

In early September, Apple rolled out an update in Safari that removes Click IDs from platforms such as Google and Meta. For many marketers, this sounds alarming: without Click IDs, how do you measure conversions or optimize campaigns effectively?<\/p>\n\n\n\n

Let\u2019s put things into perspective.<\/p>\n\n\n\n

What you need to know<\/h3>\n\n\n\n
    \n
  1. Gradual rollout \u2013 The change started on September 1, but it hasn\u2019t reached all devices yet. No need for major panic.
    <\/li>\n\n\n\n
  2. Workarounds exist \u2013 Click IDs are being blocked in the standard way, but there are simple methods to keep them available in ad platforms. Your data is still usable.
    <\/li>\n\n\n\n
  3. Alternatives on the horizon \u2013 Google and others are already developing new solutions. This cat-and-mouse game has been ongoing since GDPR came into force in 2018.
    <\/li>\n\n\n\n
  4. Limited scope \u2013 Safari\u2019s market share is around 18\u201319% according to Statcounter. Relevant, but not dominant.
    <\/li>\n<\/ol>\n\n\n\n

    What you can do<\/h3>\n\n\n\n
      \n
    • Replace Autotagging with manual UTMs in Google Analytics. This was already a smart idea, since Click IDs had been disappearing in private browsers. Use macros to avoid errors.
      <\/li>\n\n\n\n
    • Improve your tracking setups in ad platforms, e.g. with Enhanced Conversions or server-side tracking through CAPI.
      <\/li>\n\n\n\n
    • Share Click IDs in alternative ways, either via Client-Side or Server-Side tracking.
      <\/li>\n<\/ul>\n\n\n\n

      Draft Digital\u2019s perspective<\/h3>\n\n\n\n

      At Draft Digital, we don\u2019t believe in relying solely on ad platforms\u2019 attribution. We often see duplicate conversions in reporting and notice that GA4 or backend data provide an incomplete picture.<\/p>\n\n\n\n

      That\u2019s why we\u2019ve built independent attribution models, using regression analysis and data-driven approaches. This enables our clients to:<\/p>\n\n\n\n

        \n
      • Understand the true value of each channel
        <\/li>\n\n\n\n
      • Allocate budgets more intelligently
        <\/li>\n\n\n\n
      • Stay resilient and flexible when Big Tech shifts the rules
        <\/li>\n<\/ul>\n\n\n\n

        Of course, feeding ad platforms with data remains essential for algorithm performance. That\u2019s why we advocate for a hybrid approach: independent measurement for reliable insights, combined with smart data feedback to optimize campaigns.<\/p>\n\n\n\n

        This leads not only to better results, but also to more privacy-conscious marketing.<\/p>\n\n\n\n

        Conclusion<\/h3>\n\n\n\n

        Apple\u2019s update is significant, but it\u2019s no reason to panic. With the right preparations and independent attribution, marketers can remain in control.<\/p>\n\n\n\n

        At Draft Digital, we focus on clarity, responsibility, and sustainable strategies. That\u2019s how we grow together with our clients, no matter how the digital landscape shifts.<\/p>\n\n\n\n

        No panic. Just perspective. \ud83d\ude09<\/p>\n\n\n\n

        <\/p>","protected":false},"featured_media":2953,"template":"","categories":[38,35],"class_list":["post-2949","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-analytics-tagging","category-data-analytics"],"_links":{"self":[{"href":"https:\/\/draftdigital.nl\/en\/wp-json\/wp\/v2\/blog\/2949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/draftdigital.nl\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/draftdigital.nl\/en\/wp-json\/wp\/v2\/types\/blog"}],"version-history":[{"count":2,"href":"https:\/\/draftdigital.nl\/en\/wp-json\/wp\/v2\/blog\/2949\/revisions"}],"predecessor-version":[{"id":2954,"href":"https:\/\/draftdigital.nl\/en\/wp-json\/wp\/v2\/blog\/2949\/revisions\/2954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/draftdigital.nl\/en\/wp-json\/wp\/v2\/media\/2953"}],"wp:attachment":[{"href":"https:\/\/draftdigital.nl\/en\/wp-json\/wp\/v2\/media?parent=2949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/draftdigital.nl\/en\/wp-json\/wp\/v2\/categories?post=2949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}